Introduction
The bet365 website (the "Website") uses cookies and similar technologies to deliver a better and more personalized service to users.
When you access or use our products and services, we may collect information on your devices via the use of “cookies” or similar technologies.
Cookies are used to improve your user experience; this policy provides you with a clearer understanding of how cookies are used on our Websites and how you can manage their use.
What is a Cookie?
Cookies are small text files containing small amounts of information which are sent to and stored by your browser on your computer, smartphone, or other device when you access a website.
Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie.
Similar technologies such as Web beacons, pixel tags, clear GIFs, or Flash cookies work in a similar manner storing information in images, GIFs, or plug-ins.
SDKs (Software Development Kits) are used on our mobile apps and provide core functionality as well as levels of tracking.
More information on how you can control the use of cookies can be found here.
Use of Cookies on the website
bet365’s use of cookies falls into the following categories:
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Strictly Necessary
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Functionality Cookies
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Performance Cookies
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Third party Marketing/Targeting Cookies/Measurement Pixels
The following is a list of cookies used across bet365 Websites.
Host | Name | Category |
|---|---|---|
contentsquare.net | Contentsquare | Performance Cookies |
google-analytics.com | Google Analytics | Performance Cookies |
accretiveads.com | Accretiveads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
bing.com | Bing Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
doubleclick.net | DoubleClick | Third Party Marketing/Targeting Cookies/Measurement Pixels |
facebook.com | Facebook Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
ads.google.com | Google Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
snapchat.com | Snapchat Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
SportRadar.com | SportRadar | Third Party Marketing/Targeting Cookies/Measurement Pixels |
stackadapt.com | StackAdapt | Third Party Marketing/Targeting Cookies/Measurement Pixels |
Teads.com | Teads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
Thetradedesk.com | The Trade Desk | Third Party Marketing/Targeting Cookies/Measurement Pixels |
ads.tiktok.com | TikTok Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
trafficguard.ai | TrafficGuard | Third Party Marketing/Targeting Cookies/Measurement Pixels |
x.com | X Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
yahoo.com | Yahoo Ads | Third Party Marketing/Targeting Cookies/Measurement Pixels |
The table below provides more information on the data they collect and the purposes for which we use that data.
Cookie Type | Strictly Necessary Cookies |
|---|---|
Purpose | Cookies required to use the Website and features you have requested. They provide content, products, and services that you have requested from us. These cookies are essential for the operation of our Website. |
More Information | Essential cookies are used to: • Allow you to navigate correctly through our Websites; • Provide content in the most appropriate format for your device or browser and positioning it for your device; • To route your online requests to the best server: • To ensure that our services are provisioned with security and fraud protection. |
Data Collection | • IP address • Location data • Identify you as being logged in to our Websites |
Cookie Lifespan | Strictly Necessary cookies expire after a maximum of 5 years. |
Cookie Type | Functional Cookies |
|---|---|
Purpose | Cookies used to recognize you when you return to our Websites. They allow us to see the choices you make and the preferences you have chosen, they enable us to improve our products and Website features. Functional cookies record information around the choices you make and allow us to provide personalized features to improve your experience. Without these cookies you will still be able to use our services, but certain features may be unavailable. |
More Information | Functional cookies are used to: • Remember preferences and settings since your last visit; • Provide information you have used a specific product on the Website; and • To show you relevant “related article” links. |
Data Collection | • IP address • Location data • Identify you as being logged in to our Websites |
Cookie Lifespan | Functional cookies expire after a maximum of 2 years. You can delete Functionality cookies at any point prior to their expiry date. |
Cookie Type | Performance Cookies |
|---|---|
Purpose | Cookies used to collect information on your Website usage. These cookies are used to provide aggregated statistics on visits to our Websites. We use these statistics for internal purposes to help us test and improve the performance of our Websites and to provide you with a better user experience. Without these cookies, our ability to provide a smoother user experience across your devices may be degraded. |
More Information | Performance cookies are used to: • Provide statistics on how our Websites are used; • To see how effective our ads are and to assess errors within your user experience. • To assess cookie information at an aggregate level and to carry out analytical functions on our site including Google Analytics. |
Data Collection | These cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymized data, for the purposes described above. In certain cases, these cookies are managed by third parties such as Google Analytics. These third parties cannot use these cookies for any purpose other than those described above and they are unable to identify you from the information they may collect. |
Cookie Lifespan | Performance cookies are retained for varying periods. Certain performance cookies are deleted when you close your browser, while others are not removed. These cookies can be deleted at any point using your browser settings. |
Cookie Type | Third Party Marketing/Targeting Cookies/Measurement Pixels |
|---|---|
Purpose | Cookies are used to deliver ads relevant to you based on your interests. This can include limiting the number of times you see an ad, as well as helping us to measure the effectiveness of any ads that you see. Without these cookies, you will still see ads, but these will not be adjusted to your interests. |
More Information | These cookies are used to record your visit to our Website, the pages you visit, and the products you select. We will use this information to improve our Website and make the advertising more relevant to your interests. We may also share this information with third parties for this purpose, and to measure the effectiveness of any advertising you see. Targeting cookies are also used to: |
Data Collection | Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies on our Websites. These cookies are likely to be analytical/performance cookies or targeting cookies. Please note that no personal data is collected, an advertiser is unable to associate the cookie with a particular individual's name, address, or other personal information. |
Cookie Lifespan | Third party cookies are valid for varying periods, some cookies last up to 13 months. |
Google Signals Data Collection
bet365 uses Google Signals Data Collection to improve our customer experience and analytics where this functionality is enabled.
Managing Cookies
If you want to delete any cookies already stored on your computer or stop the cookies that keep track of your browsing patterns on the Website, you can do so by deleting your existing cookies and/or altering your browser's privacy settings (the process you follow will differ from browser to browser).
More information on how you can control the use of cookies can be found here.
Please note that deleting or disabling our cookies means that you may not be able to access certain areas or features of the Website. For example, if your browser is set to disable “session” cookies, you won't be able to log in to your bet365 account.
Details of how bet365 protects your privacy are set out in our Privacy Policy.